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Black n' Red News Trade News
May 06
Black n' Red Launch Major Advertising Campaign
The UK's leading stationery products company, John Dickinson Stationery, has launched its largest ever advertising campaign to help raise further awareness of Black n’ Red – the nation’s favourite branded notebook.
The campaign, which goes live on the 15th May 2006 features both print and online creatives. It is the largest consumer advertising campaign the brand has ever undertaken and demonstrates its commitment to maintaining its position as the number one branded notebook of choice in the UK.
The campaign will launch in The Times and run across a range of titles including City AM and the trade and PA press, as well as numerous online sites such as; The Daily Telegraph online, The Guardian Unlimited and The Times online.
The campaign put together by media planning agency MPG and creative agency Kb49 aims to inspire and attract the attention of PA's, office workers and city professionals who might be looking to buy a notebook, whether it be for themselves or for the office. The advertising creatives reflect the style and simplicity associated with the instantly recognisable Black n' Red notebook. Their clean, contemporary look and striking straplines such as "Pick up a best seller" and "Who says you can't judge a book by its cover", mirror what this popular brand stands for - quality, functionality, style, and innovation.
Jane Rowe, marketing director at John Dickinson comments “In its 42 year history, Black n’ Red has consistently witnessed brand growth due to its style, quality and appeal to the business professional. This campaign demonstrates our commitment to the continued growth and development of the brand in the UK market place.. By communicating Black n’ Red’s classic style and practicality the campaign will help more people appreciate that this is a brand of exceptional quality and integrity – the notebook that realyl does ‘mean business’”.
The new advertising campaign also references the newly updated www.blacknred.com website, a one-stop shop for consumers and businesses looking to find out about more about the range of notebooks at the click of a mouse.
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